The Fusion Era: Early 2000s and the Explosion of Demand
The early 2000s brought a transformation that would change Chikankari forever. Designers and manufacturers began experimenting with new silhouettes and more accessible fabrics. Lehengas, anarkalis, and western-influenced cuts began to carry
Chikankari embroidery. New fabrics — modal, rayon, viscose, georgette, linen — replaced traditional muslin and cotton. The craft moved beyond the traditional kurta into every corner of the wardrobe.
Most significantly, Chikankari became affordable. Mass production, simplified stitch patterns, and the use of machine stitching for some elements brought the price down and the demand up — dramatically.
The results were remarkable by any economic measure. Chikankari became India's most popular and most demanded handcraft. It contributed significantly to the textile economy of Uttar Pradesh employing hundreds of thousands of people across Lucknow and itsof Uttar Pradesh, employing hundreds of thousands of people across Lucknow and its surrounding districts. It reached boutiques in London, New York, and Dubai. It found its way onto film sets, runways, and Instagram feeds.
Lucknow received the prestigious Geographical Indication (GI) tag for Chikankari in 2008, formally recognising the city as the exclusive hub of authentic Lucknowi Chikan. Today, over 6,000 families are involved in the craft in and around Lucknow, with approximately 90 percent of artisans being women.
The Cost of Popularity: What Chikankari Lost
But success came at a cost that is rarely spoken about honestly.Over the past 25 years, something quietly devastating has happened to Chikankari. The craft that was once known for its extraordinary intricacy — for the months of work that went into a single dupatta, for the mastery required to execute phanda, jali, and murri stitches — became known instead for its affordability and its volume.
Machine-made stitches began replacing hand embroidery. Production cycles compressed from months to hours. The 32 stitches were reduced to three or four that could be executed quickly, on any fabric, at any price point. Ghaspatti, bakhia, chana patti — functional and attractive, but fast.
Phanda, jali, murri — the stitches that required the greatest skill, the longest apprenticeship, the most breathtaking results — began to disappear. Not because anyone decided to abandon them, but because the market stopped asking for them. The karigar stopped teaching what no one was willing to pay for. The knowledge, which lived not in books but in hands, began to fade.
The craft that had survived the fall of empires, the colonial destruction of India's textile industry, and the collapse of its original patrons, was being quietly hollowed out by its own popularity.
A Gift That Lasts Beyond the Occasion
We started Tanirah because we understand both sides of this story — and because we refuse to accept that they are in conflict. Tanisha grew up in Lucknow. She studied at NIFT. She has sat with karigar families and understood firsthand what is at stake — not just economically, but culturally. The knowledge of those 32 stitches is not written in any textbook. It lives in hands. And when those hands stop practising, the knowledge dies with them.
At the same time, we are not here to lecture the market. We understand that trends exist for a reason. A young woman today does not want to wear the silhouette her grandmother wore — and she should not have to. Fashion moves, and Chikankari must move with it.That is why at Tanirah, we experiment constantly with silhouettes. Co-ords, structured Kurtis, contemporary cuts — pieces that belong in today's wardrobe and feel at home in today's world. We want the woman who loves fashion to look at Tanirah and feel that Chikankari is not a dusty relic from another era. It is alive. It is relevant. It is made for her.
But we refuse to let that experimentation come at the cost of the craft's soul. The silhouettes may be new. The fabrics may be modern. But the embroidery we put on them carries the sophistication of the original tradition. We believe you can have both — a piece that excites the fashion lover and honours the karigar. A design that the new generation falls in love with, that also carries the quiet weight of centuries of craft in every stitch.
That is the balance Tanirah is built on. And it is a balance we take seriously with every single piece we make.